Converse, with the support of Sport Station, will seek to open more physical stores in Colombia and expand its eCommerce system in Latin America. Sport Station is present in Latin America for the efficient distribution of the Converse brand. They generate impact on the consumer and create a strategic plan for physical and digital expansion. The e-commerce site is getting ready for July, mainly in Colombia and Panama.
In order to create a good Bulk SMS Service expansion strategy and a successful relaunch in Latin America, Converse is already preparing its eCommerce system in Colombia and Panama, two of the most important markets for the brand, leaving omnichannel as the central axis of operations. This, with the support of Sport Station, Converse 's official distributor for the Central American region, the Caribbean, Ecuador, Colombia and Venezuela, a company.
That since 2020 has focused on making the consumer visible and showing beyond the iconic and highly commercial products of the brand. According to statements by Alessandro Jannuzzi, commercial director of Sport Station, this year they have managed to reactivate 23 own stores throughout the region, only 16 in Bogotá and Medellín; Likewise, Colombia has a special long-term project, since by 2024 the brand will expand to 19 stores.