The future of information, is it on Facebook? Since its creation, the Facebook Journalism Project has met with more than 2,600 publishers from around the world to be their perfect training partner, but also to learn about their needs and give them a more appropriate response. Is Facebook the future of journalism? No, at least not the only one. But it is a perfect partner for real-time (and truthful) journalism. News builds the world, they are the fourth estate for a reason. It is the task of the media, companies and social networks to build it in the correct way.
Google Analytics 4, or GA 4, is the update of Google's web measurement and statistics tool, which adds Artificial Intelligence, user tracking Business Email List and granular data control to its platform You could say that web analytics is going to get smart. But a true intelligence, one that understands the data, studies it in depth and proposes solutions around it. Thus, the users of these platforms can make decisions more easily . For you, as a brand, it benefits you because it brings you closer to your client.
While the Google search engine has been concerned with making its results and positioning more intuitive, human and accurate, Analytics had not yet made the leap to prediction or full understanding of user behavior. What advantages does the new update have? Better understand the costumer journey of users Machine learning in Google Analytics 4 More granular data control Better understand the costumer journey of users Until now we could see how a user behaved from each device and from each of our web domains or apps. Just to mention it, Google was already working on a Universal Analytics built around user sessions, but in many cases it left apps out. Now they put the client above devices and platforms .