Without this data, we get virtually no feedback and it becomes very difficult to determine whether our work has actually had any meaning. With the amendments to privacy legislation (GPDR/AVG), a great deal is changing, including the current cookie policy. Cookies themselves are actually almost harmless, but can contain data that is tied to a person. For that reason, a very big line has been drawn by using third party cookies. In addition, the duration of first-party cookies is also extremely reduced, namely from 30 days to 24 hours.
This means that first party cookies also do not remain active for very long What now? With regard to tracking, we are entering a new era, it is now up fax list to advertisers to get everything in order before the cookie less era begins. But what steps can advertisers take now to be well prepared? Make sure your (first-party) data collection is in good condition Although third-party cookies are being phased out, you can still use first-party data. It helps to use more relevant information from people who have already shown interest in the product. Thus, advertisers can create more personalized interactions with users. Visitors appreciate personalized ads and are loyal to brands that offer tailored content. In addition, advertisers can implement a CDP Customer Data Platform.
A CDP is a marketing tool that enables marketers to collect and organize first-party data in real time to get a complete picture of each customer. Look for an alternative With the arrival of the cookie less era, it is even more important to take steps. Start looking for an alternative solution to recognize your users now. Once you have all your first-party cookies in order, there are already plenty of ways to use that data effectively. By gaining more insight into your own customers and their behavior, you can ensure that you can reach the right potential customers with the right message, even without targeting.
