Should still stick with it because there is a slight difference between and . There are three criteria you should look for in a good keyword (in descending order of importance): Download relevance: If people find your app in this keyword search, will they want to download your app? Search Score: How many related searches per month are there for this keyword? At least there should be some traffic, ranking first for keywords no one is searching for doesn't help. : Does your app have a good Chances of getting into the top names for that keyword? Identifying keywords with high potential becomes a lot.
easier when you keep these factors in mind. It may be tempting to target branded names and protected words, but using these keywords could get your app rejected. Even if you are not rejected, these keywords may be removed from your application without notifying you. Also stay away fax number list from special characters unless they are critical to your brand. Using things like hashtags or handles might seem like a good idea, but they're rarely good keywords. The key thing to remember is that despite all your research, keywords may not work out. The truth is, no one knows exactly how a search.

Algorithm works, which is why continuous optimization and monitoring is critical to optimization success. Should you use plural or singular keywords? Many app marketers recommend that you always use the singular form of the word because it is shorter. This is usually good advice. However, don't do this blindly. There may be advantages to using plurals. The key is to look at application metrics for both versions of a word before making any decisions. If complex numbers are at least higher than , you should consider testing complex numbers.