Strategy is a word that comes up very often in business. We can distinguish e.g. marketing pricing sales image and business strategies. The very word strategy comes from Greek and literally means the art of command mainly in military operations. How can this be related to market realities? Company management is a kind of command. An entrepreneur has to face many challenges including numerous and specialized competition. Working in the dark without planning does not guarantee success.
The key to running an effective business is to base each area of the company's activity on carefully prepared reliable and realistic strategies. Business strategy as one of the most important strategies has had many definitions. J. Stoner R. Freeman and D. Gilbert define it as a broad B2B Email List program of setting and achieving organizational goals and an organization's response over time to the impact of its environment. According to WF Gluck it is an overarching and integrative plan defining the company's benefits in relation to the expectations and calls of the environment.
A business strategy is in a nutshell a well-thought-out detailed action plan a kind of company development map. The document is a set of clear measurable long-term goals corresponding to the general directions of action and based on the resources necessary for their implementation. In other words the company's strategic plan is a guide to managing the company. It defines the methods of achieving individual goals the resources that can be allocated to individual activities the policy towards the environment and the pricing policy.
